Domino's Pizza is an American pizza restaurant chain that is headquartered in Ann Arbor, Michigan. This international franchise pizza delivery corporation was co-founded by Tom and James Monaghan in 1960. In 2016, Domino's reported its annual revenue at 2.2165 billion thanks to the help of its 260,000 employees.
Domino's restaurants are located in 81 countries, establishing itself as the second-largest franchised pizza chain behind Pizza Hut. In 1983, Domino's opened its first international pizza restaurant in Winnipeg, Manitoba, Canada. Domino's also has stores open in Tokyo, Japan, Aruba, the Dominican Republic, and Haiti to name a few.
In 1998, Tom Monaghan retired after 38 years as CEO, and J. Patrick Doyle is the current CEO of Domino's. Up until 2004, Domino's was a privately held company, but it is now traded on the New York Stock Exchange.
Domino's is known for promising its 30-minute guarantee while providing consumers with affordable and tasty Italian-inspired pizza dishes. Domino's has perfected the online order placement option which has given them a leg up on other pizza chain competitors.
The franchise's menu is quite diverse with the primary focus being traditional, specialty, and custom pizzas. Along with pizza, Domino's offers pasta, bread bowls, and oven baked sandwiches. Assorted beverages and desserts are also now offered on the menu.
Outside of the restaurant, Domino's previously partnered with the Make-A-Wish Foundation of America. This two-year partnership took place during the same period where Domino's restaurants in New York and Washington D.C. provided more than 12,000 pizzas to relief workers following the September 11 attacks. Domino's donated $350,000 to the American Red Cross' disaster relief effort, and in 2004, the franchise began partnering with St. Jude Children's Research Hospital.
In 2007, Domino's expanded digitally by creating online and mobile ordering. After seeing online orders steadily increasing, Domino's created Pizza Profiles in 2013 which allows consumers to pick their favorite pizza toppings and crusts, all while placing the order on their mobile devices.
I am particularly interested in learning more about the Domino's brand because I have been a life-long supporter of all things cheesy and doughy. Despite the fact that I am now lactose intolerant, I am interested in learning about how Domino's has remained a top pizza franchise throughout the past few decades, and even more so how they continue to keep up with competing pizza chains. While I may not be able to eat Domino's Pizza anymore, I could see myself working for a food and beverage service company one day, so learning how a major brand like Domino's operates is a great way to submerge myself into this industry.